Molly Goddard specialises in traditional hand-craft techniques such as hand pleating, smocking and crocheting. Goddard started her label in 2014 and has earned many accolades, including from Rihanna who counts her as one of her favourite designers. After her first show she was swiftly taken up by Dover Street Market and was a finalist in this year’s LVMH’s young fashion designer prize. She also won the British Emerging Talent award at the 2016 Fashion Awards.
Her work has been described as “dishevelled bohemian crossed with punk princess”. She personally say’s of her work “There’s a clumsiness … a slight awkwardness to [my designs] in that they’re a bit wonky and imperfect.”
Her clothes also are also stocked at Trading Museum Comme des Garcons, I.T, Browns, Boon the Shop and Club 21.
Video curtesy of © FF Channel via YouTube.