Pat McGrath has been one of the world’s leading influential makeup artists for 25 years now. Many of our favourite makeup trends have been driven by her. Since launching her own makeup brand, Pat McGrath Labs, four years ago, it has become a billion dollar business with over 100 products.
Affectionately known in the industry as “Mother”, she has now launched a store in Selfridges, London. The “Mothership” takeover will have the makeup collection in it’s entirety available in one place throughout the whole of Europe.
There are 24 window displays, limited edition designer curations from Commes des Garçons, Prada, Versace and more. The Pat McGrath Mothership will be at Selfridges, London until the 1st June 2019.
Pat McGrath was also one of the directors of the promotional film for the Mothership takeover at Selfridges, called A Technicolour Odyssey.
View this post on Instagram
JOIN THE GLITTERATI ⚡️⚡️⚡️ Mesmerise and scandalise like the CAPTIVATING @kesewa.aboah when #PatTakesLondon with ‘A Technicolour Odyssey Directed By Pat McGrath’, now live at @theofficialselfridges, The Corner Store aka THE MOTHERSHIP, 400 Oxford Street, London W1A 1AB ⚡️⚡️⚡️ Sign up to create your own MAJOR MOUTH MASTERPIECE — inspired by Mother’s #LUST004 GLITTER LIP – NOW at selfridges.com. __________________ STYLED BY @KEGRAND | DIRECTED BY @callthis_number @steve__mackey @douglashartfilm | CASTING @bitton @establishmentny | HAIR @sydhayeshair | MANICURE @chisatochee | #makeupbypatmcgrath
You Can Also Purchase Pat McGrath Labs on Amazon