Asai, whose real name is A Sai Ta, graduated from Central Saint Martins with a BA and MA in fashion. He was also awarded the L’Oréal creative prize at the end of his BA course. His designs sold out in a week, when Selfridges opened the Fashion East pop-up shop last year. Ironically he was also working as a Selfridges staff member at the time.
He has worked with Kanye West on his Yeezy brand, this came about when Kanye came to the college to interview prospective designers for his brand. So impressed by Ta’s textile experiments he invited him to spend three months in LA.