Emerging Designer: Asai

Asai, whose real name is A Sai Ta, graduated from Central Saint Martins with a BA and MA in fashion. He was also awarded the L’Oréal creative prize at the end of his BA course. His designs sold out in a week, when Selfridges opened the Fashion East pop-up shop last year. Ironically he was also working as a Selfridges staff member at the time.

He has worked with Kanye West on his Yeezy brand, this came about when Kanye came to the college to interview prospective designers for his brand. So impressed by Ta’s textile experiments he invited him to spend three months in LA.

London Fashion Week has said of his designs – “A summation of A Sai’s designs can be described as going against the grain – taking the familiar and reconceptualising it. A mash up of naughties and sportswear influence, fabrics in vibrant hues are so zealously distressed he has coined this unique technique as ‘interlocking embroidery”.

Ta’s designs are quirky, subvert notions of luxury fashion and turn perfectionism on it head.


Video courtesy of © FF Channel via YouTube.


Graduate Fashion Week 2017

Now in its 26th year, Graduate Fashion Week is a charity organisation founded in 1991 by Jeff Banks CBE, Vanessa Denza MBE and John Walford, Graduate Fashion Week was formed to unify both UK and International universities and to also create a stronghold for the creative industries

Work of over 1,000 of the best students from the most influential and inspiring universities around the world showcase their work. 22 catwalk shows are featured in this annual event, 40 universities exhibit their work with a Gala Award show and live talks and workshops schedule that features leading fashion industry names.

An excellent platform for new talent, Graduate Fashion Week is responsible for launching the careers of some of the most successful designers including Christopher Bailey MBE, who was the winner of the first ever Graduate Fashion Week Gold Award, Stella McCartney, Giles Deacon, Matthew Williamson and Julien Macdonald and bridges the gap between graduation and employment.


The winner of the Christopher Bailey Gold Award and the Hilary Alexander Trailblazer award was Halina North, from Edinburgh College of Art. Halina won £10,000 and her university, Edinburgh College of Art has won £2000.

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Halina North accepting award. © Provided by Task PR
GFW - Halina North
Halina North with models wearing collection. © Provided by Task PR

Edinburgh College of Art students Ruth Williams and Maddie Williams were awarded for visionary knitwear and catwalk textiles respectively, with the M&S Womenswear Prize going to another Edinburgh student Irene D’Antonio.

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Ruth Williams winning her award. © Provided by Task PR
GFW - Maddie Williams
Maddie Williams winning her award. © Provided by Task PR
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Irene D’Antonio winning her award. © Provided by Task PR

Daniel Rynne from the Arts University Bournemouth was awarded The Debenhams Menswear award and Laura Capello from Bath Spa University won The George Catwalk to Store award. 

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Daniel Rynne winning his award. © Provided by Task PR
GFW - Laura Capell
Laura Capello winning her award. © Provided by Task PR







First blog post

I started this blog because I would like to engage with fashion more. When I left school, many moons ago, I went to the London College of Fashion and it was there that I gained a further appreciation for what goes on in and around fashion.

I would like others to join me on my journey as I report, mainly in London, on various fashion calendar events from exhibitions to posting fashion show videos. 

There are also lists of museums to visit, hotels to stay in, magazines to read and places to study included in the menu section of my blog.